Lululemon: Ready Set Move Campaign
Animation/Video Edit: Jhon Conge
Logo: Melanie Kim
Video/Photo: Lululemon HK
I was tasked to bring the campaign logo to life and animate it to embody ‘ready set move’. These set of assets played on DOOH screens and billboards around HK during the campaign launch.
The video content was edited and cut by me to also embody the dynamic motion of the campaign theme and the Lululemon brand.
Ready. Set. Go.
I animated the logotype set to bring the motion and emotion to life with speed and pace.
Combining it with life.
I edited and added effects to the series of videos evoking the emotion of ‘ready-set-move’ by using subtle motion blurs to tie in with the logo animation.
