Nike Style Emeryville: Concept

Art Direction/Design: Jhon Conge
Photography: Nike

Just some concept experiments about my fave Nike store down the road from me. Nike Style Emeryville.

I was intrigued by this new concept store and product offering that fits my style accurately. A mix of lifestyle running gear, premium streetwear line and my fave outdoor line, Nike ACG.

I wanted to reimagine some ‘chapter’ focused apparel from tees and a concept ACG Hiking Club.

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