Commonwealth Bank:
Goal Tracker
Creative direction & design: Jhon Conge
Copy: David Barton
Production: Kin Things
Whether you have a savings goal in mind or want to build a buffer for those ‘just in case’ moments, Goal Tracker in the CommBank app helps you set and reach your goals.
We were tasked to create a campaign that promotes the new app feature and how it can assist their customers through every step of their goal saving journey.
The audience we targetted were young adults, and we used the idea of ‘travel’ and ‘moving out’ as our creative concept.
Our copywriter and I collaborated to get the idea approved and brought to life with our external agency partners within a three week deadline from concept to completion.
The campaign creative was a unique execution in the CommBank space,and produced great results with the campaign launch with great sign-up rates, awareness and ROI.
The campaign launched in a wide range of channels such as Youtube ads, DOOH, social, paid media, and print.
